The trade-fair design of this booth was the result of a collaboration I did with Miriam-Leah Hess. For us, trade fairs tend to be overstimulating with to much light. Therefore we decided to relinquish digital media in order to create the opposite of what is expected at this kind of trade fair. We designed a kind of safe haven for the sellers and the customers. This design solution made it possible to be focussed at the point of sale in a comfortable atmosphere.