The Experience Room is the gate to the diverse dimension of Henkel's Laundry & Homecare. This was a brand development project where I focused on the Art Direction and the final implementation in the showroom. The animation involves an overwhelming fly through of consumers, science labs, petals, washing and cleaning products plus a deep dive into the product environment of Henkel as a brand. This project gave me a new perspective on the importance of brand identity within the laundry and home care industry. The amount of work that went into this project proves a brand's awareness to immersive content. Without a doubt, the most interesting part for me was to loop the live action sequence in an endless 360° environment. For further photography and videos, please contact Tamschick Media & Space for reference.